Future Nature – Ellermann’s guiding theme for 2024 – turns what we know about Mother Earth on its head. Challenging the notion that what you see is what you think, it encourages an appreciation of the true nature of things.
By applying a fresh lens, we pledge to spend the year discovering the real purpose and beauty of all living things around us. Our findings are channelled into a series of glorious and progressive collections and sensory-driven experiences, including masterclass workshops, collaborations and more.
Embrace the coming year
Simplify
In order to see things in their true nature, take the time to declutter. By embracing this “less is more” philosophy, you’ll find newfound beauty in the unexpected.
Repurpose
Give new meaning to everything – including that which is typically discarded. By taking this approach, you’ll discover that every part of a plant is equal.
Imperfection
Imperfection is perfection. From the colours, the curves, and the shapes of foliage and flowers – appreciate that everything is already just the way it should be.
Reframe
If you’re not finding the beauty in something you can’t change, apply a new lens. The best things are often hidden beneath the surface of what we first see.
Expand
Your perspective of the world around you is always limited by how much you know. Eschew past constructs and expand your mind to creative new possibilities.
Connect
Eventually, everything in life connects – ideas, people, the planet. Nurturing these connections is the key to creating life’s most beautiful things.
NEW YEAR, NEW COLLECTION
The New Classics
Our findings are channelled into a series of glorious and progressive collections and sensory-driven experiences, including masterclass workshops, collaborations and more.
"But to the eyes of the man of imagination, nature is imagination itself."
William Blake